about us
our Story
Chrish Graebner
Founder, LeveL Beverages
LeveL Lemonade was born from a vision to put a better kind of drink into every hand, on every field, in every gym, and on every running track. Founded in 2013 by Chrish Graebner, a passionate veteran of the FMCG industry, Level Beverages began with the mission to offer drinks that don’t just quench your thirst but truly fuel you.
In 2019, we launched our first creation—Original Level Lemonade—the first Australian drink of its kind to be both high in magnesium and low in sugar. Since then, we’ve expanded our range to seven delicious and functional flavours, each striking the perfect balance between health and refreshment, all with a fizzy twist.
Our drinks are crafted in collaboration with nutritionists and expert partners, and all our products are carbonated, low in sugar, and packed with Vitamin C and Magnesium. Officially categorized as ‘Formulated Supplementary Sport Food,’ Level Lemonade aims to be the sports drink of choice for athletes, fitness enthusiasts, and everyone in between.
Proudly Australian Made & Owned, our beverages are bottled, packaged, and distributed through over 3,000 retail stores across Australia and New Zealand. We also offer direct-to-consumer sales through our online store, ensuring that Level Lemonade is accessible wherever you are. Our dedicated team, based in Sydney, continues to push the boundaries of what a beverage can be
Our team loves a lemon flavoured carbonated soft drink –
But felt that current offerings lacked sophistication and were too high in sugar whilst lacking in additional health benefits. Those who had “better for you” propositions, simply did not taste good enough to sway a “die hard” carbonated soft drink endorser.
We seized the opportunity to engage with multiple nutritional experts and product developers in our search for a
new level of lemonades
A tasty “crave-able” carbonated soft drink
With low sugar (97.5% free)
And additional benefits (High Magnesium and Vitamin C)
But we did not want to distract from the fact that first and foremost it is a soft-drink:
Something you would want to grab from a fridge on a hot day – not even necessarily thinking about the additional benefits but rather enjoying the thirst quenching experience.
Through 5+ years of dealing with many trade partners in Australia & NZ, we are in the fortunate position to be granted an opportunity to present our newly created portfolio to a vast array of sales professionals. We hope it gives Level Lemonade the fighting chance it deserves to gain sufficient distribution to allow broader availability in the market place!
Whilst a daring adventure lies ahead
– we are quietly confident that the overwhelmingly positive responses we receive from our consumers are a representation of the great potential Level Lemonade has!
Courtney H.
Working at city cave it is so important to be offering refreshments that work hand-in-hand with recovery and health. Level has made this so easy, it is definitely our best selling item in our shop at current timing.The raspberry and pineapple flavours specifically are always running low to such high demand.
Daniel W.
I've tried many sports drinks, but level lemonade stands out. Not only is it absolutely delicious, but it's also low in calories, making it a guilt-free choice. The added magnesium helps with my post-workout recovery, and I can definitely feel the difference.
Courtney H.
I currently live in a deficit due to my training schedule being in the shred stages. Level lemonade is perfect as it is low calorie, so hits macros, and yet so high in magnesium and vitamin c. The magnesium hit has made a dramatic impact on my recovery, & overall health.
Chloe W.
The flavor is a refreshing pick-me-up during long training sessions, and the low sugar content means I can stay fueled without any crashes. Plus, the added magnesium has noticeably reduced my muscle cramps, especially when I'm daily training. Love that it's aussie owned and made too!
ANTHONY F.
I'm so glad I discovered level lemonade. My favourite flavour is the original lemonade. The taste is very refreshing, with a perfect balance of sweetness and a touch of tanginess. As someone who is conscious of my sugar intake, I really like the fact that it's low in sugar, and contains magnesium and vitamin c. It gives me a good boost I need for my daily run!
Stevie J.
Whether I'm hitting the gym or just need a quick pick-me-up, level lemonade is my first choice. The refreshing fizz and tangy flavour is unbeatable. You wouldn't believe that there is almost no sugar in it. Better yet, it's packed with magnesium, helping me recover faster ready for the next session.
lex, Fitness Enthusiast
Level Lemonade is my go-to drink after workouts! The high magnesium content really helps with muscle recovery, and the taste is amazing.
let’s get connected
follow us on instagram
